Life Time

In my role as Creative Associate at Life Time, I'm responsible for being the engine behind our video projects. This video is one example of an online series we produce called "Team Member Stories", which highlights diversity at Life Time. During these projects my work includes installing the set design, lighting, and camera equipment for interviews, while also being responsible for filming on set. Performing well in this role requires a deep understanding of cameras, lenses, and technical nuances between brands. This year I was challenged to take my role a step further and contribute to the 2026 art direction for these projects. I did dense research on the Life Time brand, pulled in new visual references, and presented my ideas in a formal meeting with our creative team. Afterwards we chose to add a few of the elements I had proposed, such as the film overlays, light leak transitions, and slow motion B-Roll.